Be different, not better
It's true what they say, first impressions count. After all, your brand is what people say about you when you leave the room. So, what is it about your existing brand that you feel needs a bit of a lift?
A successful brand sets you apart from the competition and builds up your reputation. It isn't simply a logo on your website, it's how you communicate with your clients and the quality of your service. Brand is split into two distinct categories; visible and invisible.
Visible brand is your business cards, headed paper, email format, website and literature. Ensuring this is kept up to date is imperative. It's a good idea to always look at your brand critically and ask yourself:
- Does your logo stand up against your competition either locally or nationally?
- Are you still using some kind of old-fashioned Times new Roman font for your logo?
- Do you even have a “logo”?
Invisible brand is everything else, from your customer service, to your "values". It's basically everything that supports what your visible brand presents and keeps your clients coming back and referring you to their friends and colleagues.
For an idea of how other firms present themselves, have a look at our colour waterfall made up of the logos of the top 500 UK law firms. How can you stand out from the crowd? Not sure? Just ask!