Call our office
Make an enquiry
This article from one of our favourite blogs, The Moz Blog, looks at the importance of archetypes and designing a brand personality that resonates with those archetypes.
Archetypes can be used to give a brand and its messaging a unique voice that appeals to individuals within what is already a niche market.
The 12 Archetypes are:
All these archetypes can be used along with narrative modes in the story-telling of your brand; providing you with enough consumer knowledge to create the best content for your client base.
Find out what makes each archetype who they are and what narrative modes best suit them with Gianluca Fiorelli's latest Moz Blog.
Some cookies are essential, whilst others help us improve your experience by providing insights into how the site is being used. The technology to maintain this privacy management relies on cookie identifiers. Removing or resetting your browser cookies will reset these preferences.
These cookies enable core website functionality, and can only be disabled by changing your browser preferences.
Google Analytics cookies help us to understand your experience of the website and do not store any personal data. Click here for a full list of Google Analytics cookies used on this site.
Third-Party cookies are set by our partners and help us to improve your experience of the website. Click here for a full list of third-party plugins used on this site.