As digital marketing continues to evolve, so does the B2B marketplace. So what changes have been made that we should know about to better our own marketing strategies?
Partnered with Millward Brown Digital, Google explores what has changed for B2B over the past two years, and what implications these changes hold to the everyday B2B marketer. Their research looks at how B2B buying decisions are happening and who is behind that decision making; paying close attention to 5 myths of B2B marketing and what they mean in reality to national and global marketing services.
Get "The Rundown" on The Changing Face of B2B Marketing here!
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