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Content Marketing: Creation v. Curation

David Gilroy
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With the Internet already chockablock with content about literally everything, it’s easy to feel as though our voices are being drowned out by the noise.  It’s reported that 684,478 pieces of content are shared on Facebook in the U.S every...

Innovation in law / Listening to your clients

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"Innovation" is a term that gets thrown around a lot when it comes to digital marketing. I had the pleasure of going to a PM Forum talk at Osborne Clarke's offices last week to listen to one of their partners Dan Wright and how they have...

2015 Advent Calendar Marketing Campaign

David Gilroy
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24 days. 24 windows to open. 24 prizes to be won (more actually). Here are the stats and the story behind our advent calendar free prize draw campaign.  In the run up to December, many of you were contemplating how to take advantage of the festive...

Our Year in Numbers

David Gilroy
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Over the Christmas break I put together some numbers of things that went on in the world of Conscious Solutions throughout 2015.  This is the result with a short video version below. 1 refreshed Conscious brand and website 3 clients who came back to...

Digital Resolutions for Law Firms in 2016

David Gilroy
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As the old saying goes, a new year means a new start. Everyone knows that there’s no excuse in January, since all the resolutions that have built up over the year have already been pushed to the “new year” pile. Once the festive period is...

Why I hate when my clients use the C word

David Gilroy
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I was with one of my clients recently, discussing the firm’s digital marketing plans. She mentioned the possibility of a new website, and told me a few members of the firm had formed a Website Committee.    A Committee.  The dreaded...

Christmas Marketing for Law Firms

David Gilroy
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Christmas is coming, and with it comes a sack full of seasonal marketing.  Every year, you'll notice some households going Christmas crazy: Santa in the chimney, a 'Happy Xmas' sign flashing 'til the early hours and a great big beast of...

Improving Your Law Firm Newsletter

David Gilroy
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Back in the early days of email, receiving a message was like getting a long awaited letter through your letterbox from a friend. Now we live in a time where our inboxes are packed full of marketing campaigns, spam and social media alerts –...

Caption Competition - "It's getting hot in here!"

David Gilroy
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One week ago the excellent Lucy Adams was on stage at the 2015 annual LawNet conference and wowed the audience for a full 60 mins talking about “Leading in a disrupted world”. In memory of her excellent talk we’re running a caption...

To ADR or not to ADR?

David Gilroy
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That seems like the question the Legal Ombudsman is asking itself.   Either way it does mean you are going to have to update your complaints information for clients from 1st October 2015. Now, I'll confess, this whole ADR legislation has...

The Top 5 Things Lawyers Need to Stop Saying

David Gilroy
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Conscious are back on the road, with a series of trade shows, forums and conferences lined up. We’ve been doing our fair share of mingling, and if you’re reading this, the chances are we’ve mingled with you in the past or are planning to...

Upcoming Trends in Digital Marketing

David Gilroy
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In the world of marketing, trends are born every minute, and it can often be difficult to see which ones won’t die next. Knowing which changes will last, which new social platforms will take off and most importantly knowing what the people want before...

Legal Support Network Forums

David Gilroy
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David attended the Legal Support Network Forum in Bristol last year and as always wore his trademark orange shirt....seems that LSN like to poke fun at their Network Partners!  This year's series of Legal Support Network Forums will be...

Periscope Broadcast: The Client Journey

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Do you know your customer's journey? How do they really find you and is it as simply as them picking up the phone to call you?  Our weekly Periscope session is back, so tune in and get involved! Details as follows :- Subject  : The...

Dealing With Negative Comments Online

David Gilroy
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After the success of our recent Periscope Q&A, we've decided to make it a weekly activity, covering a new topic each Friday.  Last week, a number of you tuned in to my live session in which I discussed how to deal with negative reviews...

A Lawyers Guide to Blogging

David Gilroy
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So, a  p rospective client has visited your website . Thankfully, it’s just had a facelift, and couldn’t lo ok any sharper. W hile 46% of consumers consider web de si gn the top factor in a company’s credibility, what...

What's the latest in Social Media?

David Gilroy
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As you're all aware, social media is a constantly evolving beast. Changes are being made every day to the platforms we know and love to improve our experience as users. Sometimes, too much change can be overwhelming. That's why we're here to...

Conscious try Periscope

David Gilroy
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By now, you’re probably aware that I will jump on any opportunity to share what I’ve learnt in my time. What can I say? I’ve got a lot to give. In the past few weeks I’ve been noticing the increasing popularity of the...

Being Human

David Gilroy
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When it comes to digital marketing and online presence, think like your client, not your colleague. Think of yourself as a person for a moment, rather than a lawyer. What would you want to read? What would attract you? Gyi Tsakalakis of AttorneySync.com...

Conscious Merge with Law League

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The ink has set and the paperwork has been sorted....we've merged!!! Its been a very busy summer so far for the team at Conscious, even more so with our exciting merger with Law League . For those of you who don't know what Law League is or...

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