As SEO Executive, Matt supports the SEO Managers by carrying out the day-to-day technical SEO crawls and fixes, keyword optimisation, client reporting, link-building, outreach and everything else that helps maintain and grow our clients’ web presence.

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Matt Nicholls

What is the secret to writing great SEO copy?

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Writing copy for SEO isn’t much different than writing for any audience, it just takes more research and planning to make sure Google can read and understand what your content is about. It used to be that you could identify the...

GMB becomes Google Business Profile: What does this mean for your law firm?

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Tech-savvy law firms will be familiar with the name Google My Business (GMB), a platform for managing their business profiles on Google, but that all comes to an end this month with the app rebranding to Google Business Profile. The reason Google gave for...

How Important Are Google Reviews for Local SEO and How Do You Get Them?

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Curating Google reviews is an integral part of a successful online marketing strategy, and they have a much larger impact on a company’s local search rankings than they’re given credit for. Any law firm that has a storefront in a particular...

How can law firms use Google's new tool to remove unfair reviews?

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Last week Google released a new tool that allows law firms and other businesses to manage their Google My Business reviews. Previously, trying to get a dishonest review removed from your profile was a real hassle with no definite way to request their...

Brighton SEO 2019 - Local Search, Entities and 'keeping it simple'

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Last week me and my SEO compadres, Jamie, Chris and Ed attended the two-day Brighton SEO convention. It was my first time in Brighton, a crazy city on the south coast of the UK that has transformed itself from an old-school English pleasant pier to a...