As the head of marketing at Conscious I work closely with the leadership team to develop and implement a marketing strategy. That strategy should build our profile and respond to the needs and opportunities that our clients are facing in the marketplace.

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Jonathan McGill
 

How to effectively manage your law firm's marketing campaign

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The word campaign has evolved from military terminology of ‘taking the camp’, which I think is pretty relevant because some of the marketers I know tend to not always work with military precision. Maybe that is why marketers have adopted the...