I am the digital outreach and PR specialist, here at Conscious. This involves contacting sites and building relationships with them to get press releases and guest posts, including backlinks, published for our clients across the web. I also write and edit these articles, ensuring they’re optimised for SEO, as well as work in PR to increase client exposure.

The Conscious Blog


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Joanna Cunningham

How Law Firms Can Generate Organic Coverage to Their Website Part 2: Getting Interest in Your Story

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In part two of this two-part blog series, Digital PR Manager, Joanna, discusses how to get your story in front of the right people to generate authoritative links to your website… In our previous blog post, we discussed generating organic...

How Law Firms Can Generate Organic Coverage to Their Website Part 1: Creating a Story

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In part one of this two-part blog post, Digital PR Manager, Joanna Cunningham, explores six tactics you can use to create stories to gain organic coverage to your website… Building organic coverage to your law firm website requires ingenuity, broad...

Digital PR vs. Traditional PR: Knowing the Difference

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Wondering how Conscious’ digital PR service can help build your law firms image? Discover the difference between digital and traditional PR here to find out more… When you think of PR, your mind may immediately turn to newspaper coverage in...

The Dos and Don'ts of SEO Outreach

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Following on from her webinar, our Digital PR Manager Joanna takes you through the dos and don’ts of starting an SEO outreach strategy. Last time, we explored what Digital PR is and why it’s so necessary for your law firm. In this article,...

What Digital PR Does for Your Law Firm Website

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Digital PR Manager, Joanna, takes you through why digital PR, including outreach and link building, should be a key element of your law site SEO strategy. You may think you know everything about how to rank highly on Google, Bing and Yahoo, but think...