Jamie Stevens

Google has announced that they will be sunsetting Universal Analytics to compel users to move over to Google Analytics 4. All Universal Analytics installations will stop recording new data on 1 July 2023 and existing Universal Analytics data will be...

In the early days of Google & SEO, the differences between local and national SEO were very simple. If you wanted a national business, you would simply search for the service, e.g. “personal injury solicitor”. If you wanted a local business,...

The Google Page Experience Update, which we have written about before , is due to come into effect in less than one month and could have wide-reaching implications on the web. Just as Google making HTTPS a ranking signal drove adoption of HTTPS, or pushing...

Google Analytics 4 - What is it and do you need it for your Law Firm Website? Google Analytics 4 is the new version of Google Analytics, which has been created to eventually replace the existing universal analytics tracking. Google...

“Siri? Show me conveyancing firms near me” “OK” And whoosh – your personal assistant Siri has a selection of firms for you to choose from while you wash the dishes, have a bath or put the children to bed....

Last week in Las Vegas was one of the largest digital marketing conferences held anywhere (no, I did not go). It’s called http://www.pubcon.com/ Anyway, there was an IMPORTANT major announcement from Google, and when I say major, I mean REALLY...

Google has just made the biggest change to the SERPS (Search Engine Results Pages) since the changes to the Map Pack back in August last year. The main change is the removal of the the adverts shown on the right hand side of the search results, which...

So here’s the scenario: you’ve had a website for years now, and over time, it’s slowly grown to have lots of pages full of useful information about all the great services you offer - and Google loves you because of it. You have a high...

Moz, one of the leading companies in SEO research and tools has recently released a new study on the most important ranking factors for Local Search in 2015. These ranking factors are based on a survey that is filled out every year by top people in the...

What is the Map Pack? The map pack is a section of the SERPS (Search Engine Results Pages) that is only shown for queries that Google believes have a local intent. It is separate from the normal organic search results and a business...

Over the past few years, making sure that your site is spam free, and is not associated with other spammy sites has become more and more important as Google gets more clever at working out what is a high quality site, and what is a low quality site. Today we...

Over the past few years, making sure that your site is spam free and not associated with other spammy sites has become more and more important as Google gets better at measuring the quality of a site. Today we look at a quick check that you can do...

ICAAN (Internet Corporation for Assigned Names and Numbers) who are the organisation responsible for the introduction of new top level domains has given exclusive rights to a company called Minds + Machines to operate a new .law gTLD (Generic Top...

This article from one of our favourite blogs, The Moz Blog, looks at the importance of archetypes and designing a brand personality that resonates with those archetypes. Archetypes can be used to give a brand and its messaging a unique voice that...

Have you seen a sudden drop count of "likes" on your Facebook page? Well this is because Facebook are having a sort out. Facebook has recently announced it will be changing the way it counts "likes" for pages. Any accounts that have been...

To minimise the impact of spam on web users, Google has decided to refresh their definition of "doorway" pages in an attempt to prove the quality of the user's search experience. Websites maximise their search-ability with the use of doorway...

Last month we updated you on how Mobile Friendly was becoming a ranking factor for Google on 21 April , since then Google have been put in the hot seat to elaborate a little more on the subject. At SMX West, Google's Gary Illyes highlighted the 12...

According of Ofcom , 57% of the UK population used their phone to access the internet at the beginning of 2014[1], this is expected to have increased over 2014. Of those, 54% search on their smartphone every single day .[2] Google has addressed this by...

What is the Google Penguin Update? Google initially released an update called ‘Penguin’ on April the 24 th 2012 after several weeks of rumours about Google preparing an over optimisation penalty to target the spammy...

What is HTTPS? HTTPS (or Hyper Text Transfer Protocol Secure) is a secure method of transferring data over the internet that is used to stop unwanted snooping of your communications. At this point in time, it's use is mostly...