The Conscious Blog

The Conscious Blog

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Welcome to The Conscious Blog

We like to write on all things connected to digital marketing for law firms.  Either browse through the postings below or use one of the categories, authors or date options on the left hand side to narrow your choices.  If something catches your eye, why not make a comment and start/join a/the discussion.

Visitor Referrers and Channels

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In the age of data the more information you can see about visitors to your website, the more you can do to enhance it. With this is mind we have been looking at useful bits of information that we can track and view. The most recent bit of data we have began...

5 Really Easy Ways to Make your Legal Content Engaging

David Gilroy
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Whether you’re writing about the stages of conveyancing, or how to tackle legal jargon, you ideally want your prospect to keep reading. Even better, you want them to like, comment and share your content on social media. However, with so much content...

Orchestrating Your Law Firm's Future 2016

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Symphony Legal Conference - Orchestrating your Law Firm’s Future 2016

Helping firms understand risk, cyber security and what changes to expect for 2016.

Google Has Just Removed Ads from the Side of Search Results

Jamie Stevens
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Google has just made the biggest change to the SERPS (Search Engine Results Pages) since the changes to the Map Pack back in August last year. The main change is the removal of the the adverts shown on the right hand side of the search results, which...

Responsive Web Design v. Mobile Site

David Gilroy
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Back in 2008, analysts predicted that by 2015, mobile Internet usage would surpass desktop. Well, as it turns out, they were spot on. In 2015 we saw mobile searches finally overtake desktop searches – not because desktop searches were decreasing, but...

Content Marketing: Creation v. Curation

David Gilroy
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With the Internet already chockablock with content about literally everything, it’s easy to feel as though our voices are being drowned out by the noise.  It’s reported that 684,478 pieces of content are shared on Facebook in the U.S every...

Give the People What They Want: Creating a Helpful Law Firm Website

David Gilroy
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From the moment somebody – anybody - clicks on a website, a timer starts in their head. That timer is set to roughly one minute. As soon as this timer begins, the visitor says to the website: “impress me.” The website then has one minute to...

Innovation in law / Listening to your clients

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"Innovation" is a term that gets thrown around a lot when it comes to digital marketing. I had the pleasure of going to a PM Forum talk at Osborne Clarke's offices last week to listen to one of their partners Dan Wright and how they have...

Unintended effect of using SPF to restrict email

Andrew Gray
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Sender Policy Framework (SPF) is a DNS technology designed to improve the authenticity of email by  basically telling the world "if you get an email from us that doesn't come from server xxxxxx then it's not us".  At first glance...

2015 Advent Calendar Marketing Campaign

David Gilroy
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24 days. 24 windows to open. 24 prizes to be won (more actually). Here are the stats and the story behind our advent calendar free prize draw campaign.  In the run up to December, many of you were contemplating how to take advantage of the festive...

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