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The Conscious Blog
We like to write on all things connected to digital marketing for law firms. Either browse through the postings below or use one of the categories, authors or date options on the left hand side to narrow your choices. If something catches your eye, why not make a comment and start/join a/the discussion.
From the moment somebody – anybody - clicks on a website, a timer starts in their head. That timer is set to roughly one minute. As soon as this timer begins, the visitor says to the website: “impress me.” The website then has one minute to...
"Innovation" is a term that gets thrown around a lot when it comes to digital marketing. I had the pleasure of going to a PM Forum talk at Osborne Clarke's offices last week to listen to one of their partners Dan Wright and how they have...
Sender Policy Framework (SPF) is a DNS technology designed to improve the authenticity of email by basically telling the world "if you get an email from us that doesn't come from server xxxxxx then it's not us". At first glance...
24 days. 24 windows to open. 24 prizes to be won (more actually). Here are the stats and the story behind our advent calendar free prize draw campaign. In the run up to December, many of you were contemplating how to take advantage of the festive...
Building a website to be “responsive” involves defining a series of breakpoints and writing CSS code so that the site looks different on different devices. For example, a three-column site when viewed on a desktop will often use the first column...
Over the Christmas break I put together some numbers of things that went on in the world of Conscious Solutions throughout 2015. This is the result with a short video version below. 1 refreshed Conscious brand and website 3 clients who came back to...
As the old saying goes, a new year means a new start. Everyone knows that there’s no excuse in January, since all the resolutions that have built up over the year have already been pushed to the “new year” pile. Once the festive period is...
So here’s the scenario: you’ve had a website for years now, and over time, it’s slowly grown to have lots of pages full of useful information about all the great services you offer - and Google loves you because of it. You have a high...
I was with one of my clients recently, discussing the firm’s digital marketing plans. She mentioned the possibility of a new website, and told me a few members of the firm had formed a Website Committee. A Committee. The dreaded...
Christmas is coming, and with it comes a sack full of seasonal marketing. Every year, you'll notice some households going Christmas crazy: Santa in the chimney, a 'Happy Xmas' sign flashing 'til the early hours and a great big beast of...
