The Conscious Blog

The Conscious Blog

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Welcome to The Conscious Blog

We like to write on all things connected to digital marketing for law firms.  Either browse through the postings below or use one of the categories, authors or date options on the left hand side to narrow your choices.  If something catches your eye, why not make a comment and start/join a/the discussion.

What are Accelerated Mobile Pages (AMP)?

Kevin Glass
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Overview In essence Accelerated Mobile Pages (AMP) is an attempt by Google, Twitter and a few others to encourage large news publishers to provide a faster experience for their pages on mobile devices. For background reading please see ...

Google Confirms Ads Coming to the Local Pack

Chris Mundy
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On 21 June, The SEO world received a bit of a shock during a pre-conference workshop at SMX Advanced Local Workshop in Seattle. Ali Turhan, Google’s Global Product Lead for Local Ads revealed a screen shot of a smart phone search result displaying a...

How To Add Notes To Your Google Analytics Data

Chris Mundy
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Often overlooked, this Google Analytics feature can really help you keep track of spikes in your data. For example, did you run a really successful campaign in May and see an obvious surge of visits to your website as a result? Google Analytics allows you...

Why Aren't People Reading My Blog? (Sad Face)

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So you spend a good few hours planning, writing and editing your blog about your specialist legal subject. In your eyes it’s bloomin’ marvellous. Revolutionary in fact. So you take a deep breath and hit publish. Then you wait… And...

Mobile Page Load Speed is a Ranking Factor

Chris Mundy
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One of the many takeaways from Google’s recent Search Marketing Summit in Sydney is that they will be updating the page speed ranking factor as part of their latest, real-time mobile-friendly search algorithm. Google has been progressively giving more...

Why go secure?

Andrew Gray
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Encryption only one aspect of security There’s much more to security than encryption - we’re going to be talking in this post most about encryption but don’t forget that there are lots of other technical issues that have a massive bearing...

12 Social Media Tips Every Law Firm Needs To Know

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You wouldn’t wear jeans to a black tie event, would you? Likewise, you wouldn’t post pictures of a night out on LinkedIn, right? That’s because there are different rules you should follow on each social networking site to appeal to your...

Legalex 2016 Presentations

David Gilroy
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This year in the Conscious Theatre at Legalex, we boasted some excellent speakers (if we do say so ourselves!). Of course, Rich and I brought some brand new presentations to the table; Rich spoke on what not to do on social media in 2016 and I provided...

Visitor Referrers and Channels

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In the age of data the more information you can see about visitors to your website, the more you can do to enhance it. With this is mind we have been looking at useful bits of information that we can track and view. The most recent bit of data we have began...

5 Really Easy Ways to Make your Legal Content Engaging

David Gilroy
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Whether you’re writing about the stages of conveyancing, or how to tackle legal jargon, you ideally want your prospect to keep reading. Even better, you want them to like, comment and share your content on social media. However, with so much content...

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