For those who came to our stand at Legalex last year you may have heard Jonathan Winchester from Shopper Anonymous discuss the findings of the 2016 Legal Client Journey. This involved 85 UK law firms who volunteered to receive a series of...
Welcome to The Conscious Blog
We like to write on all things connected to digital marketing for law firms. Either browse through the postings below or use one of the categories, authors or date options on the left hand side to narrow your choices. If something catches your eye, why not make a comment and start/join a/the discussion.
You may think that the internet has taken over the advertising world – but you’d be wrong. TV is still the most prominent medium when it comes to video advertising; Sky have found that the average person spends 3.5 hours a day on average watching...
Texting or sending a message via SMS to a friend, colleague or family member is something that we all take for granted these days. Many people favour this over a phone call or email as it’s fast and gets your message across cutting out the small talk,...
We’ve received some brilliant news that we’d like to share with you all…we have officially made it onto the Recommended Agency Register (RAR) The RAR is a database of 8,100 agencies, and our inclusion is purely based on receiving great...
Last week in Las Vegas was one of the largest digital marketing conferences held anywhere (no, I did not go). It’s called http://www.pubcon.com/ Anyway, there was an IMPORTANT major announcement from Google, and when I say major, I mean REALLY...
What is the screen resolution of the average user in the UK legal sector? This used to be a straightforward question with a sensible answer but nowadays the situation is quite complex - there are a lot of different devices used to access websites and a wide...
There was a time when the majority of people used Internet Explorer and the questions web designers' asked had to do with their nervousness about people with old browsers, for example: "what proportion of people user Internet Explorer version...
Is your law firm’s blog content feeling a bit stale? You may be tempted to throw it out – but don’t! There’s still life in the old dog yet, you just need to repurpose it into a fresh and interesting format. So whether it’s a...
We had a great time as a sponsor of the LFS Conference last week at the shiny new Vox Centre at the NEC in Birmingham. Over 150 delegates attended during the day and I'm pleased to say that our break out room (the main room in fact) on...
When someone visits your website you want them to stay and explore, get to know your brand, gather information and eventually convert into a client. But if your website is lack-lustre, it just isn’t going to happen. It’s like making a sandwich;...