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The Consciousness Blog

We like to write on all things connected to digital marketing for law firms.  Either browse through the postings below or use one of the categories, authors or date options on the left hand side to narrow your choices.  If something catches your eye, why not make a comment and start/join a/the discussion.

Why I hate when my clients use the C word

David Gilroy
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I was with one of my clients recently, discussing the firm’s digital marketing plans. She mentioned the possibility of a new website, and told me a few members of the firm had formed a Website Committee.    A Committee.  The dreaded...

Christmas Marketing for Law Firms

David Gilroy
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Christmas is coming, and with it comes a sack full of seasonal marketing.  Every year, you'll notice some households going Christmas crazy: Santa in the chimney, a 'Happy Xmas' sign flashing 'til the early hours and a great big beast of...

Improving Your Law Firm Newsletter

David Gilroy
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Back in the early days of email, receiving a message was like getting a long awaited letter through your letterbox from a friend. Now we live in a time where our inboxes are packed full of marketing campaigns, spam and social media alerts –...

Have you registered your .law domain name?

David Gilroy
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If you haven’t heard about the new .law Top Level Domain by now, you must be making a conscious effort to ignore it. Back in April , we did a little investigating into what it was all about, and in October we gave you the lowdown on how and when to...

Caption Competition - "It's getting hot in here!"

David Gilroy
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One week ago the excellent Lucy Adams was on stage at the 2015 annual LawNet conference and wowed the audience for a full 60 mins talking about “Leading in a disrupted world”. In memory of her excellent talk we’re running a caption...

Five Bits of Free Software I Like to Use

David Gilroy
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You might not always have time to do things the long way, and you might not always want to spend a fortune. For those times, I've put together a list of free tools that can help with all the extras. If you have any more to add to the list, get in...

Does URL structure influence page authority?

Andrew Gray
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Site structure is one of those topics that Webmasters sometimes agonise over. For example: will the fact that my content is on level 3 rather than level 1 influence how it is treated by Google? The short answer is “no” and this post tells you...

An Update on the .law Top Level Domain (TLD)

David Gilroy
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Update 27-Oct-2015 - You can now register your .law domain name through us at http://csl.join.law/ We wrote about the impending introduction of the new .law top level domain , back in April. Well, just today we’ve found out more about the process...

Online Payments for Solicitors

David Gilroy
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When it comes to purchasing products, consumers have been been buying online for quite some time now. It’s a secure and convenient method of making payment, and now law firms are increasingly using this system to facilitate transactions from their...

The 2015 Moz Local Search Ranking Factors

Jamie Stevens
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Moz, one of the leading companies in SEO research and tools has recently released a new study on the most important ranking factors for Local Search in 2015. These ranking factors are based on a survey that is filled out every year by top people in the...

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