Guest blog: Joanna Gaudoin from Inside Out Image In the legal market, where every firm has roughly the same level of skill, ability and qualification (sorry, but in most cases, they do when comparing practice areas between firms), it’s the...
You might think this is the simplest part of investing in your law firm’s search engine optimisation (SEO) strategy, but when it comes to the world of SEO, sometimes it’s never as straight forward as it seems! So, how can your law firm verify...
Last week Google released a new tool that allows law firms and other businesses to manage their Google My Business reviews. Previously, trying to get a dishonest review removed from your profile was a real hassle with no definite way to request their...
I caught up with an old business associate just before Christmas, and he has an interesting story to tell. Roger McKerlie runs his own ESG consultancy, Xeed ESG , focusing on a new economic and environmental future for businesses in the £10m to...
I’d like to share an exciting opportunity for your law firm to learn how to do better marketing and business development in 2024. The Law Firm Marketing Club (LFMC) is excited to announce the launch of its annual Professional Services Marketing...
2023 was a year of challenges. Rising interest rates and the cost-of-living crisis continue to impact every sector, including legal. Coupled with a global talent shortage and the climate emergency driving widespread and rapid environmental improvements in...
The digital landscape is constantly changing, and that means law firms need to embrace technology and software on offer. 2023 saw an introduction to AI, the switch from Universal Analytics to Google Analytics 4 (GA4), an increase in video content to...
The world of social media has been tumultuous in 2023. From Elon Musk taking over X (formerly Twitter), to the massive expansion of AI use, to the scrutiny that social media giants have come under to keep their platforms safe. Social media is fast-paced,...
As 2024 fast approaches, we look ahead to the trends, methods, and challenges digital PR practitioners should stay on top of for best practice. Due to the ever-evolving nature of the sector, those working within digital PR need to be staying on top of...
In 2024, the world of content consumption promises even greater shifts than we have seen in 2023. For law firms, staying ahead of these developments is paramount to remaining relevant and standing out from the competition. Luckily, we are always looking for...
Implementing a CRM system for your law firm is a challenge, but it is also an essential element of successful marketing strategies and law firm growth in a number of scenarios. CRM Headache Solver, Simon McNidder from Promptr CRM shares some typical...
Today I did something that half my colleagues didn’t approve of. I dropped the C-bomb at work. Christmas. No, before you ask, it is absolutely not too early to start thinking about it in the marketing world. The essence of a successful marketing...
What are clients seeking from law firms? While we may speculate, how frequently do we have the chance to engage directly with clients and receive authentic feedback about needs and expectations? The Law Firm Marketing Club (LFMC) recently...
Choosing the right social media platforms for your firm can seem a little daunting – there are so many out there! It can be tempting to just join them all and hope for the best, but there is a more logical way to decide which platform best suits your...
After a long summer, if there was ever anything to bring me crashing back down to earth when I was a child, it was the first week of September! I’m sure millions of children will have felt that same lump in their throat at the start of this week as...
Law firm recruitment and retention are two huge challenges at present. Collaboration between recruitment, human resources, business development, and marketing roles is essential – but could fee earners be supporting recruitment and retention too? ...
In the bustling world of law firms, where intellect, innovation, and adaptability are paramount, a relatively new trend promises to enrich the legal landscape: intergenerational working. Five generations can now be found in the modern workplace. As a result,...
Social media really has revolutionised the way we connect, share information, and build relationships. And it gives an excellent opportunity for law firms to reach their clients. By leveraging social media platforms effectively, law firms can not only...
This week, I was asked: “Should I accept requests on LinkedIn from anyone?” The answer, of course, depends entirely on your objectives. A better question might have been: “Will accepting this person’s request on LinkedIn and...
Pay-per-click (PPC) or ‘paid’ advertising has become an essential component of digital marketing strategies for law firms. It can allow your law firms to display ads at the top of search engine results pages (SERPs) depending on factors such as...
Why should law firms join the Law Firm Marketing Club? You may recall that in June 2023, Conscious Solutions acquired the Law Firm Marketing Club (LFMC) . I’m Sophia, the Community Manager, and I’m learning from and working alongside founder...
It’s hopefully not a surprise to you that social media can be a great tool for law firms. According to a recent study , social media is now a top sales channel for a quarter of UK small businesses. And what’s to say your law firm can’t be...
Having a strong online presence is crucial for any business, and law firms are no exception. One effective way to enhance your online presence is by creating and maintaining a blog on your law firm's website. A law firm blog not only showcases your...
It seems the whole legal sector is struggling to attract high-quality talent, so it is crucial for your law firm to find effective ways to stand out from the crowd, and online marketing is one of these ways. A compelling careers page can play a significant...
Google Search Generative Experience (SGE) refers to the use of artificial intelligence and machine learning algorithms in Google Search to generate relevant, engaging, and contextualised content. This experience allows users to interact with a conversational...
As a law firm, marketing is crucial for attracting new clients and growing your business. Digital marketing for law firms offers many opportunities to reach your target audience and generate new leads. Digital marketing encompasses various strategies and...
Having a professional website is no longer an option but a necessity. A well-designed law firm website showcases your expertise, builds trust with potential clients, and sets you apart from your competitors. It is often the first point of contact for...
We may be a little biased considering our 'bread and butter' is law firm websites, but our answer is a resounding “Yes”! There are many reasons that your law firm needs an up-to-date website, which we discuss later in this blog post....
A law firm website serves as a digital representation of your firm and plays a crucial role in attracting and engaging potential clients. The benefits of a successful website include increased traffic and engagement, improved user experience, showcasing your...
If your law firm is struggling with recruiting at the moment, we can assure you, you aren’t the only one! We’re having conversations with many clients about the difficulties of finding the right talent currently. Whether it’s down to a...
It’s come to our attention that The Information Commissioner’s Office (ICO) and the UK’s Data Protection Authority (DPA) are going to start closely monitoring websites, with firms who fail to put clear “Reject...
I’m Paddy and last week, I was at Conscious Solutions for my work experience. Work experience is when someone, normally a student, goes to a business they are interested in and to get an understanding of what it's like in a workplace. A great...
When reporting on the performance of a campaign in SEO, marketers will often talk about fluctuations in rankings. We often get questions from clients asking to explain why this keyword or that keyword has decreased in ranking or suddenly jumped up by several...
Have you heard of Threads? There’s a new social media app in town, and based on current sign-ups, it’s looking like it’s going to be big. According to founder, Mark Zuckerberg, ten million users signed up for Meta's newly launched...
Hello, I’m Rachel and for this past week, I have been on work experience at Conscious Solutions . For those who may not know, work experience is when somebody, typically a student, goes to a workplace that they are interested in to get an...
Google will be officially retiring Universal Analytics at midnight tonight (30 June). If you are still using Universal Analytics and have not upgraded to Google Analytics 4 (GA4) yet, it is essential that you upgrade as soon as possible or use another...
The Law Firm Marketing Club (LFMC), established by legal marketing expert Clare Fanner, has announced its transfer of ownership to Conscious Solutions. The LFMC was founded in 2020 to provide support, resources, and a community for law firm marketers. The...
Our Head of Digital PR, Joanna Cunningham, and PR & Outreach Executive, Megan Gibbs, attended this year’s BrightonSEO conference. Here are their insights… BrightonSEO is the world’s largest search marketing conference and includes...
We regularly talk to our clients and colleagues in the legal sector about the importance of investing time in a personal brand to carve out an identity online. It’s likely you already have a personal brand from when people meet you at events and...
Have you ever wondered how other law firms maintain their competitive edge online? Are you curious about how a competing firm is excelling in social media, but unsure what their strategy might be? Social media platforms play a vital role in enabling law...
Digital marketing should be high on your list of priorities as a small law firm. Digital marketing can be a low-cost way to increase brand awareness, drive more traffic to your website and convert more clients. The tactics don’t differ greatly from...
It’s no secret that social media is a beneficial tool for law firms and there are several compelling reasons why your law firm should be investing its time in this area of marketing. The UK was home to 49.45 million users aged 18 and above using...
We’ve hit the ground running with our second year of supporting Gympanzees , our charity of the year for 2022 and 2023. Gympanzees is a Bristol-based charity that want to build the UK’s first fully inclusive leisure centre....
Law firms offer an essential service to the public – legal guidance and representation in an area that most people won’t be familiar with. From conveyancing to medical negligence, to redundancy agreements, law firms are there to help you through...
So, how important are cyber-security, internet safety and ensuring your law firm has adequate procedures in place to safeguard against threats? The answer is very important. There are many studies that analyse different data, each giving different answers...
In today's digital age, social media has become an essential tool for businesses to connect with their audience and promote their brand - and law firms are no exception to this rule. With millions of people using social media daily, it provides an...
Gaining press coverage for your law firm can help both the reputation and online presence of your firm. At Conscious, we use a variety of digital PR strategies to gain coverage for our clients, Head of Digital PR Joanna Cunningham discusses four of these in...
A report by Ruler Analytics sampled 100 million data points across 14 industries and highlighted some interesting points including conversion rates for law firms. In this blog post, we look at some of the statistics found in their report and discuss ways law...
What makes a good law firm website? A good law firm website is one that embodies professionalism, user-friendliness, and is informative. It should have a clear and well-organised design, intuitive navigation, and offer relevant and current content that...
Google Business Profile (GBP) has rolled out a new Profile Strength label which could be in a bid to boost PPC revenue – what does my law firm need to know? Google has just rolled out a new “Profile Strength” feature for Business Profile...
What is an HTTPS certificate? The “S” in HTTPS stands for secure and means that data being sent between a browser and a web server are encrypted, whereas connections to a standard HTTP website are not. Not the ideal situation if you are a law...
Today, a law firm has many places they can spend their marketing budget but are you wondering if you should be spending it on digital marketing and why it might be beneficial for your law firm? Well, after understanding the goals you want to achieve there...
A whole month ago, I stepped into the role of Client Services Executive at Conscious Solutions. Coming from a background in an unrelated industry, but armed with a handful of transferrable skills, changing career paths could have been daunting, however,...
And how do we ‘stack up’ against other professionals? In January Clare Fanner from the Law Firm Marketing Club shared some data that, according to a survey of 1,020 US adults in December 2022*, lawyers only had a 21% positive honesty and ethical...
PR is often associated with printed articles in newspapers, advertisements, and reputation management. These methods are of course useful but, in a world where “having an online presence is the best method to engage your audience and generate...
The world of search and SEO is ever-changing, however, 2022 was a big year in search, and not just in terms of Google updates, but also in terms of the competitive landscape of search. Below we discuss some of the most interesting changes that we can see...
New year: new social media strategy. There’s something refreshing about the start of a brand-new year - a chance to kick start your digital marketing efforts and try out new things. If you haven’t been making the most of your law firm’s...
Wow, 2022 marked eight years of our infamous advent calendar – and it was our most entered year yet! First, let me start by thanking all the wonderful companies who took part in 2022. We really appreciate your ongoing support and partnerships! This...
Once an SEO audit has taken place, it can show areas your website can improve in to boost its prominence in the search engine results pages (SERPs) and therefore increase your ROI. It can identify your website authority The components of how search engines...
We believe that Search Engine Optimisation (SEO) isn’t just about getting your law firm’s site to number one with a handful of keywords. It is in fact made up of a variety of different elements to drive those all-important...
It shouldn’t come as any sort of revelation to learn that your clients are the lifeblood of your firm. Attracting new clients (and retaining your existing ones) will be your primary method of paying the bills and continuing to grow as a business....
I’m sure we’ve all been to those sites that take so long to load or confuse you at the first hurdle with poor signposting, or simply don’t look great. Usually, it means, you click off the page and end up on a competitor’s website,...
Have you recently been tasked with managing your law firm’s social media platforms? We appreciate that with solicitors’ caseloads, paperwork, client meetings and the other hundred things spread across their ever-growing to-do list, social media...
Somehow it’s already October, which means we are just over nine months into supporting and raising money for our charity of the year, Gympanzees. The Conscious team have been involved in various activities this year including Veganuary, Bristol...
When Google initially announced the helpful content update on 18 August, the reaction of the SEO community was that we were expecting an update with a large impact, similar to the Google Panda Update , which launched way back in late 2011. Both of the...
A website profile is a great way to introduce your clients to your team, creating a personal connection that can lead to loyalty and retention. We’d recommend including your whole team on your website so clients can really get to know you. The best...
If you already know a thing or two about digital marketing, you’ll probably know all about search engine optimisation (SEO). But, if not, there’s no time like the present to get to grips with it! The importance of SEO for law firms cannot be...
What are social media trends? Social media trends represent topics or ideas that are popular and feature regularly within social media discourse and /or content, or what multiple (typically hundreds or thousands) of users are simultaneously discussing...
Search engine optimisation (SEO) is important to consider when creating your website content to make it more visible to potential customers. But, climbing the ladder of SEO needs a bit more knowledge than just a bit of writing and clicking the publish...
As we mentioned in a previous blog post about building a sustainable website , if the internet was a country, it would be the seventh largest polluter . In an increasingly digital world, now is the perfect time to take stock of our digital habits. ...
Trust is an incredibly powerful resource for any business. Trustworthiness is the basis for strong relationships and is crucial to success in business. Why? Well, businesses are built on relationships. All businesses no matter their size or the industry in...
It’s been just over a year since I graduated with a BA(hons) in Journalism and Politics and, since then, I’ve begun work as a Digital PR and Outreach Executive for Conscious Solutions. There are many skills that I have learned from my degree...
To most of us, spam emails are a time-consuming annoyance, but in some cases, they can become a serious cyber security threat. Whether it’s a phishing scam which tricks you into revealing sensitive information, or a link to download malware, none of us...
What is accessible social media marketing? Our definition is simple. Accessible social media marketing is the use of inclusive design practices and features that make it possible for users to fully experience your law firm’s business or brand, receive...
If you already know a thing or two about writing digital content, you’ll probably be aware of some of the techniques you should be utilising to craft effective copy. We recently discussed what the secret is to writing great SEO copy , as well as the ...
What are microplastics and what’s the issue? Microplastics are little pieces of plastic, less than 5mm in size, that break away from larger pieces and end up in the environment, especially the oceans, and are ingested by the organisms in that...
I was really looking forward to 5pm last Sunday. England’s women’s team had made it to the final and there was a definite buzz in the air. Pizza and beers ready for a roller coaster ride. Could this be the year that knocks 1966 off the top of the...
We have recently been notified by a client who was going through a Lexcel audit that they should review how their website adheres to the Age-appropriate design: a code of practice for online services guidance that was issued by the ICO back in 2020 and...
We have shared a lot recently about reducing our plastic waste – using reusable cups, Tupperware and avoiding products wrapped in single-use plastic at the supermarket, but what about the food itself? As well as an economic and social problem, food...
MMA fighter Paddy Pimblett hit the headlines over the weekend, talking after his victory at UFC London about losing a friend to suicide the day before his fight. " There's a stigma in this world that men can't talk. Listen, if you're a...
In May, it was a year since I entered the orange oasis that is Conscious Solutions – for those of you who haven’t visited our office, we really do stick to our theme. From the orange-wrapped welcome gifts on desks to our infamous dogs and of...
At the end of June, No.10's new cost of living tsar David Buttress asked business leaders for their ideas on "how to help" tackle the cost-of-living crisis. The government is launching a campaign to “amplify and channel” the...
I joined the team at Conscious as a Project Manager in January 2022 and will shortly be reaching the 6-month milestone! Project Management has been a part of my everyday life throughout my career, however, working at Conscious has provided me with the...
May, and especially June, have been very volatile months in Google Search results, with a broad core update announced by Google on 25 May 2022, picked up by search volatility trackers as a huge spike on volatility on 26 May 2022. The large spike in...
What do you picture when you are asked what the internet is? Perhaps it is an abstract ‘cloud’ of information, or maybe a dark warehouse with rows of computer servers innocently blinking away. But our internet usage is not as abstract and...
Earlier this year, I started playing netball (a sport I hadn’t played for nearly 10 years)….and I love it. It has been positive for me in a number of ways; I played netball when I was younger, but since I’d had my children I felt I...
Excellent customer service means customers are more likely to keep buying, more likely to advocate for your brand and it makes everyone feel nice so we are all aiming for excellence right? But what does good customer service actually entail? What do your...
If you’ve been to one of David’s webinars, you will have heard the ‘know, like, trust’ mantra which states that clients must know you, like you and trust you to do business with you. Therefore, it’s important to show your...
Marketing in 2022 requires a certain amount of reliance on Google. So when they make an announcement that they will be sunsetting Universal Analytics and moving all users to Google Analytics 4 (GA4), we all need to pay attention. All...
We have now been supporting and raising vital funds for our charity of the year, Gympanzees for nearly half a year. If you aren’t familiar with what Gympanzees do have a look at this blog , Marketing Executive Maddie wrote earlier in the year. So,...
What is Digital PR and Why is it Useful for Law Firms? In short, Digital PR is a strategy used to increase brand awareness using online methods of communication. It’s similar to traditional PR but offers the opportunity to reach a wider audience that...
Just because you are a law firm, it doesn’t mean you can’t show off your firm’s personality through your marketing efforts. Marketing is a great place to build customer trust, familiarity and establish your authority by showing your...
Should your firm be striving to gain more Google reviews? Well, Google reviews affect both local rankings and the customer conversion process in very real ways. Google uses reviews as one-third of their proximity/relevance/authority local search algorithm ,...
You’ve met our sales team, signed the contract and are excited for your new website project to begin. What’s the next step? The project management role at Conscious We’re just as excited as you for the work to begin and allocate a...
PII ensures that your firm can compensate clients for loss or damage which results from negligent service or advice. It is compulsory for law firms regulated by the SRA to have PII. To achieve the best result you can with your PII premium, it is important...
Only a few months ago, I wrote about my move from Solicitor, to Junior Web Developer at Conscious Solutions, wondering what my new role would involve, and how I would get on with such a significant career change. I’ve now been at Conscious for over...
Content is the cornerstone of any website shared with the public, especially one offering clients a service. Having a website that only briefly speaks of your services in a few sentences is not going to cut it with potential clients. If you want to bring...
Typography plays a vital role in the overall look and user experience of your website. With thousands of free and paid-for fonts to choose from, deciding on which one to use can be a little daunting. This guide will give you an overview of the main...
Should lawyers be using LinkedIn I hear you ask? The answer is a resounding YES from me! LinkedIn now has 810 million members and 57 million registered companies. So, if you or your law firm aren’t currently on LinkedIn, what’s stopping you?...
In part two of this two-part blog series, Digital PR Manager, Joanna, discusses how to get your story in front of the right people to generate authoritative links to your website… In our previous blog post, we discussed generating organic...
Writing copy for SEO isn’t much different than writing for any audience, it just takes more research and planning to make sure Google can read and understand what your content is about. It used to be that you could identify the...