The Conscious Blog

The Conscious Blog

Services
People
News and Events
Other
Blogs

Welcome to The Conscious Blog

We like to write on all things connected to digital marketing for law firms.  Either browse through the postings below or use one of the categories, authors or date options on the left hand side to narrow your choices.  If something catches your eye, why not make a comment and start/join a/the discussion.

2020 Advent Calendar Marketing Campaign

David Gilroy
  • Posted
  • Author

We’re officially six years into our successful advent calendar marketing campaign. It is a win-win for everyone. Our prize sponsors and us get exposure, and 24 lucky legal sector employees or suppliers win a free gift. Well, 23 this year, as someone...

2020 Local Pack SEO Ranking Factors for Law Firms

Chris Mundy
  • Posted
  • Author

When it comes to divining the hidden secrets of Google’s core search algorithm and how that affects ranking in the local search pack, there is no user manual with instructions to follow. Even if there were, it would become outdated almost as soon as it...

December 2020 Google Broad Core Update

Chris Mundy
  • Posted
  • Author

On 3-Dec Google announced it was rolling out its first algorithm core update since the May 2020 core update. Many observers felt the update rolled out quickly, but as of 10-Dec Google has confirmed that the update is still rolling out . It is...

The Tale of GMB Listing Spam and Why You Should Care

Chris Mundy
  • Posted
  • Author

On a standard Google results page, the available real estate in a local map pack is restricted to just three local Google My Business (GMB) listings. This obviously means that the space is highly contested and much fought over. Ranking in one of the top...

Communicating During a Crisis - The Importance of Social Media During the Covid-19 Pandemic

Laura Morris
  • Posted
  • Author

I suspect by this point in the year, you’re all settled into (the phrase I despise) ‘the new normal’. Yet, that’s what it really has become. As the vast majority of us at Conscious continue to work from home, it seems clear that this...

Giving up Meat for Cancer Research (and the Environment)

Alice Mitchell
  • Posted
  • Author

This November, the Conscious Green Team are taking part in the Cancer Research UK Veg Pledge challenge. We’re going vegetarian or vegan for the entire month of November and asking our friends, family and colleagues to sponsor us to support...

How we are raising funds for the Poppy Appeal

David Gilroy
  • Posted
  • Author

How did you support The Royal British Legion’s Poppy Appeal last year?  Did you buy a poppy? This year we are supporting the poppy appeal by adding a ‘poppy’ to our logo on our website and encouraging our customers to do the same. For...

Coronavirus and the Climate

Bryony Cole
  • Posted
  • Author

Over the last couple of years, like many people, I have been trying to make changes to more sustainable and eco-friendly products. Back in the office, before COVID-19 turned everything upside down, we had our very own Green Team leading the way. However...

Why You Should Seriously Consider Lego Serious Play

David Gilroy
  • Posted
  • Author

Our furlough team took part in this innovative training initiative in May, with no context or experience in LEGO® SERIOUS PLAY® (for most of us). This training was approached with some expectations yet no expectations at the same time; after...

Closing your office - will it kill your local SEO?

Chris Mundy
  • Posted
  • Author

Well one thing is for sure, it won’t help it. As the UK officially enters the greatest recession on record it is inevitable that many formerly thriving businesses will soon find themselves in desperate times and looking for ways to cut outgoing...

  • >>