Search Marketing Manager

Summary of the Role

Your role will be to deliver SEO campaigns for our clients, mainly in the legal sector.

We are currently running SEO projects for around 60 clients, ranging in size from small locally-focused campaigns to large national projects, and this number is growing.  

Working with our two other  Search Marketing Managers, you will run a portfolio of your own projects and be able to hit the ground running.  You will have the support from other members of the team (Copywriter and Digital Marketing Assistant) in order to deliver the work, and you’ll also work closely with our Account Managers, Production team and rest of the Marketing Services team.

Using your enthusiasm for online media, proven track record in SEO and your communication skills, you’ll help shape the performance of new and existing accounts whilst providing a high level of client service.

Main Responsibilities

The following is a list of the main tasks this job role will handle, but is by no means an exhaustive list and may be varied from time to time.

Campaign planning and implementation

  • Formulate client campaigns against agreed objectives and implement
  • Perform technical and content audits of clients' websites
  • Landing page analysis, keyword research, writing content specifications and making recommendations of what needs to be done to ensure lead generation and maximise conversions
  • Liaise effectively with clients or their Account Manager so that they understand what the campaign will entail

Campaign management and reporting

  • Responsible for the day to day management of SEO campaigns, including but not limited to; rankings tracking, citations management, on-site analysis and amends, keyword research, outreach and budget management
  • Perform on-page and off-page optimisation, finding technical issues with sites, disavowing links, sitemap creation and setting of goals
  • Proactively seek out resolutions to SEO issues
  • Run a variety of SEO analytics reports using tools such as Bright Local and Authority Labs
  • Produce monthly reports for the client using Google Data Studio, outlining work done, analysing performance and making recommendations for improvements

Client facing activities

  • To be a key member of client facing meetings as required at any stage of the sales or delivery process
  • Grow your own personal profile as a credible expert in the legal sector
  • Act as point of contact for general client questions around SEO

Internal profile

  • Work closely with our Production team to shape our products, pushing best practice forward so that sites are even better optimised from the design and build stage

Maintenance of professional knowledge

  • Be professionally aware of the latest developments in SEO (including products and algorithm updates), and the latest thinking on best practice
  • Grow knowledge and expertise of our products and competitors, identifying how additional sales can be generated


Required Skills

Applicants must have the following experience:-

  • Minimum 2 years' experience in a pure SEO role, otherwise minimum of 3 years’ experience in a general digital marketing role
  • Managing SEO campaigns in their entirety 
  • Using a suite of SEO tools, including in-depth knowledge of Google Analytics, Search Console, Tag Manager, plus Bright Local
  • Technical website audits using tools such as ahrefs, SEM Rush and Screaming Frog
  • Knowledge of best practice and principles of CRO and web marketing
  • Managing other team members; delegating work and ensuring it’s delivered correctly and on time
  • Excellent organisational, project and time-management skills, managing multiple projects with varying budgets
  • A basic understanding of the legal market, trends and services provided by lawyers/solicitors
  • Strong written and verbal communication skills
  • Excellent attention to detail
  • Confidence in talking to clients in detail about their business and requirements
  • Present and explain complex reports and processes in an easily understood and compelling way
  • Excellent knowledge of data manipulation and analysis using Excel
  • Ability to multi-task and take ownership of your projects
  • Self-motivation and a desire to learn
  • Experience of using a variety of CMS systems
  • Be available to attend workshops, seminars and training programmes as required

Desirable Skills

Experience with/of the following is desirable:-

  • Experience of producing reports using Google Data Studio
  • Experience of managing local SEO campaigns
  • SuiteCRM or another CRM system

Salary & Benefits

  • Dependent on experience but expected to be in the range of £25,000 - £35,000
  • 25 days holiday + 8 bank holidays
  • Contributory Pension (3% from Conscious, 5% from you from April 2019)
  • Cycle to Work scheme
  • 2 paid days charity work allowance per year

Location

Royal London Buildings, 42-46 Baldwin Street, Bristol, BS1 1PN or another office in central Bristol should we ever move.

Hours of Work

  • Monday to Friday
  • 37.5 hours per week
  • 9.00am to 5.30pm (unless otherwise agreed)
  • As part of the role you may be expected to travel to clients’ offices from time to time; sometimes this may involve out of hours travel

Reports To

Sarah Wyatt – Head of Marketing Services

STRICTLY NO AGENCIES PLEASE!

What our team say

Having a flexible employer means that if I ever need extra time to get something done, I know I can fit it in and make the time up later. Whether it’s a dentist appointment, a driving lesson or I need time to trawl around Bristol to buy a present for someone, I don’t have to stress about squeezing it in before or after work or at the weekends. I also get to work from home whenever I want which makes balancing my home life a lot easier (and I don’t have to pay for a dog walker!)

Matt Nicholls, Search Marketing Manager