Statistics

It's important to know who, when and how, people are using your website, but as has been said before, there are "lies, dammed lies and statistics"1. However, if you know what you are doing, and Andy Osborne (our Technical Director) does, there is no mystery to creating accurate, easy to interpret statistics for your website.

Our website reporting tools stores all the important information you need in a database and then a graphical reporting tool is applied to create the kind of reports you see here on the right.

Our reports can show you the following information :-

  • Number of visits, and number of unique visitors
  • Visits duration and last visits
  • Authenticated users, and last authenticated visits
  • Days of week and hours of day
  • Domains/countries of hosts visitors
  • Hosts list, last visits and unresolved IP addresses list
  • Most viewed, entry and exit pages
  • Files type
  • Operating Systems used by users of your site
  • Browsers used by users of your site
  • Search engines, keyphrases and keywords used to find your site

1Often attributed to Benjamin Disraeli, British Prime Minister. The source for this view is the autobiography of Mark Twain, where he makes that attribution. No version of this quotation has been found in any of Disraeli's published works or letters though. The earliest reference yet found anywhere is to a speech made by Leonard H. Courtney, (1832-1918), later Lord Courtney, in New York in 1895 - 'After all, facts are facts, and although we may quote one to another with a chuckle the words of the Wise Statesman, "Lies - damn lies - and statistics," still there are some easy figures the simplest must understand, and the astutest cannot wriggle out of.'

It may be that Twain thought that in the 'Wise Statsman' Courtney was referring to Disraeli.

Taken from The Phrase Finder.