We define search engine marketing as having an active plan to improve your search engine ranking by spending money and by getting your site in front of users via pay-per-click advertising.

Pay Per Click (PPC) Advertising

PPC advertising is a search engine marketing technique that requires you to pay a fee every time a search engine user clicks on an advert you've placed in that search engine's results and comes through to your website.

PPC marketing offers an excellent alternative to achieving natural listings on search engines i.e. the search results that do not show up as "Sponsored Links", through search engine optimisation (SEO). PPC gives immediate positions on pay per click engines and allows you to decide your daily PPC advertising campaign budget.

Pay per click ads must be written in such a way as to appeal to your audience, deliver good click-through rates (CTR) and support your brand. It is also important to maximise click-through rates while trying to avoid time wasters clicking on your ads and wasting your advertising spend.

Good quality writing can drastically affect the performance of PPC. Even the smallest difference in click-through rates on your PPC ads makes a huge difference to the volume of qualified traffic you receive.

We have also developed a technique for using PPC adverts to help understand what phrases people are searching on.  Once you know this, when you can develop a Search Engine Optimisation and Link Building strategy.  You can download a white paper on the subject at the bottom of this page.

Link Building Services

Did you know that maximising the number of "inbound links" to your website is a crucial factor for effective search engine marketing?  If a "Website Report" document has previously been supplied to you, then this will contain an assessment of the current state of your website with respect to inbound links.

Our Link Building service is provided as part of our managed SEM service. We provide best practice link acquisition and online PR services with the aim of increasing link popularity, PageRank and resulting traffic.

Best practice with respect building links involves:

• Analysis - we complete a more detailed analysis to determine the current link popularity of your site as well as the level of traffic that your current incoming links are generating.
• Setting Objectives - we work with you to determine your objectives for the link building, how many do you want, what budget do you wish to apply monthly, annually etc.
• Locate Target Sites - we identify which are the most important and popular sites within your areas of law and community, and most importantly which sites could be a potential inbound link.
• Requesting Links - we will contact the owners of websites that we think you should target with a personalised message asking them to link to your web site.  We will take care of any commercial negotiations if the site require payment for links.

Link Building Package - Money Back Guarantee

We offer the following link building submission service :-

• an experienced team will be submitting your site to 2,000 directories;
• a weekly updated Excel report with the exact category and the exact URL's of where your site has been submitted + a final report with links where your site has been listed (see the attached example);
• if you want it, we'll give you a screenshot for each submission. This way you will know the job has been done really well;
  you will definitely improve your search engine ranking position;
• you will get a large number of links that are considered by Google as votes for your site;
• there's no risk with complete satisfaction on your part. We guarantee at least 600 links or you get your money back!

If you want to see an example of a legal site which has benefited from this service :-

1. Go to http://www.yahoo.co.uk
2. In the search box enter the following "link:www.excalibursolicitors.co.uk" (without the quotes)
3. On the results page, look at the number of "inlinks", around 1,000, compare this to your own site doing the search in the same way.

The cost of this service is just £500 + VAT. If you would like to discuss this service, please let us know.