"There's no such thing as bad press". Well, we're not sure we subscribe to that view, but we also do not underestimate the power and importance of a good PR campaign.
The key thing about a good PR campaign is to be working with an agency who understand the sector in which you operate. It's no good phoning up your PR agency and telling them you need to issue a press release about the report that David Clementi was writing only to be asked "Which area of the firm does he work in?".
This service is designed to help our clients maintain an active programme of pro-active PR.
This service is based on geographic exclusivity dependent on the population density, local newspaper coverage etc.
This service is based on our knowledge of the legal sector and leveraging our existing news services to create press releases that will be syndicated to you. The press releases will be timely and topical, for example in December we will be issuing a release on the new Civil Partnership Act that comes in effect on 5 December.
The press releases will be supplied in Microsoft Word format and will be ready for you to simply “fill in the blanks”, and either print and send or email to your press list.
There are two levels of service in two different areas i.e. Private Client and Commercial Client.
The table below details the different services we can offer, with the exact details of the Gold service being tailored to suit your requirements.
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Services
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Cost
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Silver
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We will create up to three press releases per month. You can choose to send out as many or as few as you wish. You will be provided with an unbranded Word file which you will “fill in the blanks, transfer to headed paper and send out to your PR list.
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Gold
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Same services as Silver above plus we will make follow up phone calls to your press list to ensure receipt, arrange interviews etc, in effect a full outsourced PR service.
Additionally you can commission us to write “one off” press releases as required e.g. new staff, successful seminar etc. |
£53 per hour for with an agreed number of hours per month depending on the size of your press list.
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Term
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3 month minimum.
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If you subscribe to both the Private Client and Commercial Client service, you receive a 20% discount on the total cost.
A sample release from October 2005 is shown below.
