Why You Might Consider Direct Mail

Direct Mail is a proven method of winning business and with ConsciousLaw Direct Mail Service all you will have to do is deal with the generated leads. Put quite simply, if as a firm you wish to increase your portfolio of clients, without having to take on the ‘sales’ role internally then this is something you should consider.


“My clients won’t want ‘junk’ marketing from us; surely it will devalue our brand?”

Here we both agree and disagree! No they will not want ‘junk’ landing on their desk which is why working with us as specialists in the legal sector, with practical hands on experience of running such campaigns, is a good start. Just ask one of our existing clients how the program has worked for them, we will happily supply you with references. Oh and the disagree bit, well no it won’t devalue your brand! Marketed correctly you will be perceived as offering valuable information (or Hints and Tips if you decide to utilise our Tips Booklet Direct Mail campaign, see www.kslaw.co.uk for their 26 Employment Law Tips brochure to give you an idea).


So who does what? We aren’t trained to sell!

We will work with you to formulate a campaign which is right for your firm. Collectively we will agree branding and target audience and then the real hard work begins…for us at least!

The Process

• Firstly we need to create a Direct Mail piece for you, which you will need to approve
• Then we will help you collate the prospect data to allow us to send the mailing. This is usually quite problematic as data is often stored in a variety of different locations (accounts, case software, individual fee earners copies of Outlook, Excel files, Access databases etc) and the thought of having to address this issue alone is often enough to put firms off tackling outbound marketing altogether. Let us help you make this process as pain free as possible.
• Then we send the mailing
• We then follow it up, which is vital to its success. We have a great deal of telemarketing experience and it shows in our results. We use Direct Mail ourselves for the majority of our lead generation and lets face it if it didn’t work we wouldn’t be doing it! Infact, if you cast your mind back you may well have first been introduced to us via our ‘34 Common Mistakes Law Firms make with their Websites (and how to avoid them)’ Tips Booklet.
• We then pass the generated leads on to you so you can turn them into clients…..and if you need any help on that front then you should ask about the Marketing Training Service for your Fee Earners!

Getting Started Checklist

Before designing your direct mail piece, it’s important to consider:

• What topics are your clients and prospects interested in?
• What questions are you frequently asked?
• How effective is your current communication with clients?
• Who will follow up the leads generated by direct mail?

Fee Structure

The charge rate for each campaign will vary according to its size, the printed materials required and the time needed from our side to effectively leverage your internal IT infrastructure. Please call David Gilroy now on 0117 325 0202 to discuss costs or any other element of the service. We look forward to hearing from you!