Before you start with any actual marketing activity, you need to establish your firm's corporate identity (look and feel) and value proposition (positioning strategy - what makes you unique, what's your price in the market).
Once created, consistently apply it to all your marketing and sales communications including your website, printed collateral, sales presentations, stationery, etc. Whenever a prospect or client comes into contact with your firm, they should recognize your "look", understand what you do, and know your differentiators.
This might involve a "strapline" or " tagline" as some people call it. We assume you already have a logo? But are you happy with it? Do you think it reflects the current position, status, attitude and culture of the firm?
If the answer to either question is no, then we can help. Our designers can translate your existing logo in something that reflects your current image.
We're not saying that you need to completely rebrand the firm i.e. change the name and lose your heritage and brand value, but many of our clients are "reviewing" their current brand.
If you would like to see some examples of the brand work we have carried out for clients, then download the PDF document below.
