Almost every business needs to promote itself in some way, reaching out to customers and potential customers.
For businesses with large numbers of target customers in well-defined market segments, advertising is often a cost-effective way of communicating with them.
This briefing covers:
- Setting your promotional objectives and deciding whether to advertise.
- Determining your promotional budget.
- Deciding where and when to advertise.
- Measuring the effectiveness of your advertising campaign.
