WEEK

DESCRIPTION

1

New site goes live. Eight weeks start to finish, just like Conscious said it would be.

2

Start giving a flyer to anyone who comes to the office.

Update business cards to say 'Register at our website' on the back of the cards, the Registration module allows us to profile our users so we know what areas of law (and thus our services) they are interested in.

We’re already getting clients registering at the website.

3

4

Monthly update of content libraries takes place.

Now have 50 people registered on the website.

5

Updated home page text using the Content Management System (CMS) with news of new starters. Did it from an Internet cafe having arrived with 15 minutes to spare for a client meeting at their office.

6

Site registrations = 100.

7

Put up first survey on proposed changes in money laundering threshold. It was really easy, just log in to the Admin area, select the survey and click the 'Make Live' button.

8

Sent first client newsletter. Used the quarterly ConsciousLaw template as the basis then added some firm specific news. Selected 'all clients' as the recipients.

The client newsletter promoted the survey on money laundering changes. Logged on the next day and checked the statistics area and saw that we'd had 25 people respond to the survey. Plus a number of replies to the client newsletter asking us to contact them about updating their customer contracts with the proposed changes.

Content librariesupdated.

Site registrations = 125.

9

10

Chloe (my daughter) is home from university for a couple of weeks so use her in the office to call clients as part of a 'data protection' data cleaning exercise. Get their permission to use their email addresses for client newsletters.

Site registrations = 200.

11

Upload a file of 300 email addresses to the email engine in preparation for next week's client newsletter.

12

As I’m not technically working today, I emailed updated home page text to Sally (our marketing assistant) with photo from last night's charity dinner that the firm supported. Logged in to the admin area later inthe day to check the text and having made one minor edit made it live. Updated Sally's privileges so she can now make things live herself.

Sent out our second client newsletter. We wrote this one ourselves and sent it to all our registered users.

Site registrations = 350. This leap can only be down the fact that a large proportion of the clients whose email addresses we loaded, actually came to the site and registered.

Content libraries updated.

13

14

Was reviewing the weekly list of new registrations on the website and notice that the MD of ProTek, a local manufacturing company, who I’ve heard on the grapevine are thinking of relocating their factory out-of-town, has registered on the website. Send him an email advising him to look at the Director's Briefing on finding new premises.

Site registrations = 400.

15

Receive phone call from the MD of ProTek asking for a meeting about the lease on their new premises.  At the meeting he tells me that a colleague of his had forwarded one of our client newsletters to him and he was impressed with the range of services offered through our website.

Go live with the 'Personal Injury Case Evaluator'. This is the latest addition to the ConsciousLaw service that will allow our clients to determine if they have a case for a PI claim before they contact us. Best of all, it's included in our existing monthly fee.

16

Receive a call from the MD of ProTek confirming our appointment as their law firm. I estimate the billable hours to be around 100-150 over the next year, the profit from this one transaction will cover the investment required for theConsciousLaw service many times over.

Use the 'Personal Injury Case Evaluator Announcement Email' as a template for our own. Use the Email Engine to send it to all registered users on the website who have said they are interested in this subject (203 users).

Content libraries updated.

Site registrations = 450.

17

18

Reprinted the firm's brochure. Reduced the number of pages from 8 to 4 and dedicated one whole page to the services we have available on the website.

19

Start the selection process for a new case management system for the practice. One key component will be the ability to have clients access their case data online through our website.

20

Updated home page text with news of our upcoming seminar on new probate legislation. Linked it to the item in the events diary that Sally, our marketing assistant, updated yesterday. Did the update from home before leaving for client golf day.

Played with the MD of ProTek as part of a four at our golf day, in front of another client and a prospect he said that our new website was a keypart of his decision to engage us. He reiterated that he found the Director's Briefing on finding new premises particularly useful.

Content libraries updated.

21

Get a request via the Debt Collection Calculator to help recover an outstanding invoice of GBP5,000.  Theemail says that he did not realise we provided this service until he'd looked at our site as a result of the last client newsletter. Said he loved the online tool to instruct us on the work.

22

Probate seminar a great success, 50/50 split of attendees between clients and prospects.

Got another 40 email addresses for use for client newsletters.

Site registrations = 550

23

Realise that only having Sally able to update the site is meaning that some areas although perfectly good, are not as up-to-date as I know they could be.

24

Decide to allow all fee earners to update their Staff Directory records and the services pages for each of their areas. Being able to allow staff to update pages, but not make them live means that Sally can spend time reviewing, editing and making changes live, not having to write everything herself. Within a couple of days just about every page on the site has been brought up-to-date.

25

I hear there's an unofficial competition between department heads to see who can keep their area of the site most up-to-date.

Content libraries updated.

26

Get shortlisted for the 'inbrief e-loties' award in the Best Website category.

Site registrations = 750.