OK, so you have your profile completed – you are starting to connect with colleagues, associates and clients – but with millions of groups available – as a fee earner, do you really have the time to pick and choose the best ones to join for yourself and your firm?
The most common issue that I find with most law firms have with social media is the time – not enough of it, not worth it or just don't know where to start. However, the influence and power that LinkedIn in particular has is that it simply pulls in the people. Businesses want to connect and therefore it needs to embraced and the fruits of your labour and time will been seen before too long.
That is not say that it is easy to find the right group nor do you have to go and frantically join numerous others to get yourself in the mix of a prospects discussion just get your name in.
The legal sector can really harness the group section on LinkedIn as you can nail down the exact debate or discussion in relation to a specific practice area you work in.
Moreover, those behind the scenes have created a new dashboard which will enable those law firms starting out to hone in how relevant those groups are – what industries are represented – prior to joining. This new 'group statistics' section has enabled visitors to see the growth of each group – establishing the industries of members and weekly volume of discussion.
The LinkedIn blog has further details.
This makes it a far more informed decision about the value of the groups you could join and enhance your marketing. So, just search for your practice area on LinkedIn, join the debate, listen to your prospects, don't 'sell' your law firm – advise in the areas you can and watch the conversation and the connections flow.
Find out more information on advising your fee earners on how to grow an effective social media strategy for law firms
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