This book was selected as our first entry in the Conscious marketing book club and what a read it has proven to be.
Written by one of the (if not THE) best sales and marketing authors, Jeffrey actually breaks his own trusted and valued ‘little book of...’ mould and presents a hugely factual and engaging book that focuses on sparking an ignition that will build lasting relationships and business.
His position as being the best in his sector has been only enhanced by emphasising his own initial scepticism on using ‘business social media’ and divulges his conversion and why it is his belief that his audience convert should too.
Furthermore, his idealism of this is given greater credit by getting the ‘best of the best’ on the subject of social media to put their point of view across and how to get the very best out of the different channels from: Avoiding basic flaws, best practice and theories that will help the reader understand not only how imperative it is to gain a knowledge of business social media, but to grasp it with both hands and build genuine long lasting business relationships.
Want to know what the 'boom!' is? It is your jaw dropping on the floor when you realise how invaluable this book is when it comes to business social media. That's what happened to me! Want to know what the best part is? Most of it (if not all) is free, easy and certainly achievable- I've already changed the way I think - A classic Gitomer style - shaken and stirred with help from his 'in the know' connections - Get it!"